A fitness equipment retailer wanted to grow sales without leaning harder on paid ads. We combined technical SEO fixes, helpful buying guides and automated email flows to bring in more organic traffic and turn it into repeat customers.
The brief
Fitness equipment is a considered purchase: shoppers research for a while before they buy. The retailer needed to be found during that research, earn trust with genuinely useful advice, and stay in touch until the shopper was ready.
What we delivered
- Technical SEO fixes for crawling, indexing, site speed and structured data
- Buying guides that answer the questions shoppers ask before choosing equipment
- Automated email flows for welcome, browse abandonment, cart abandonment and post-purchase
- Reporting that connects organic traffic to sales
Our approach
We fix the technical foundations first, because great content cannot rank on a site search engines struggle to crawl. Content is planned from real search questions, and email flows are set up to continue the conversation with shoppers who are still deciding.
Platform and tools
Technical SEO audit tools, an editorial content plan, an email marketing platform and GA4.
