An organic food brand wanted to turn one-off buyers into regular customers. We built a WooCommerce subscription store with recurring deliveries and flexible plans, supported by a content strategy built around recipes.
The brief
Food is bought again and again, so a subscription model suits the brand well, but only if customers feel in control. The store needed plans that are easy to start, pause and change, plus content that gives people reasons to keep cooking with the products.
What we delivered
- Recurring deliveries with a choice of frequency
- Flexible plans that customers can pause, skip, swap or cancel from their account
- A recipe-led content strategy that links recipes to the products they use
- SEO foundations for recipe and product pages
Our approach
Subscriptions only work long term when cancelling is easy and changing a plan is even easier, so we design the account area first. Content is planned around what customers search for and cook, with each recipe leading naturally to the products it uses.
Platform and tools
WooCommerce, WooCommerce Subscriptions and an SEO content plan.
