A sustainable fashion label was ready to launch online in three markets at once. We built the new Shopify Plus store, guided the product photography and ran the paid social launch campaign.
The brief
A launch has one chance to make a strong first impression. The label needed a store that tells its sustainability story clearly, photography that shows the products honestly, and a campaign that reaches the right shoppers in each market from day one.
What we delivered
- A new Shopify Plus store set up for three markets, with local currencies and content
- Product photography guidance covering shot lists, angles and consistent styling
- A paid social launch with audiences, creative and budgets planned for each market
- Launch tracking so results could be compared across markets
Our approach
We plan the store and the campaign together, so ads land on pages built for them. Tracking is tested before any budget is spent, and creative is prepared in several versions so the best performers can be scaled quickly after launch.
Platform and tools
Shopify Plus, Meta and other paid social platforms, and GA4 tracking.
