An electronics retailer with a catalogue of thousands of items wanted shoppers to find the right product faster, and to feel confident choosing between similar models. We added natural-language search, a product-comparison assistant and personalised bundles to their Shopify Plus store.
The brief
Electronics shoppers ask detailed questions: which laptop has the longest battery life under a certain price, or which cable works with a specific camera. The retailer needed search and guidance that could handle those questions across a large, technical catalogue.
What we delivered
- Natural-language search that understands specifications, typos and everyday phrasing
- A product-comparison assistant that answers questions about differences between models
- Personalised bundles that suggest compatible accessories for the product being viewed
- Merchandising controls so the team can promote, pin and exclude products
Our approach
On projects like this we start with the product data, because AI search is only as good as the attributes behind it. We map the specifications shoppers filter by, fill gaps, and test real queries from the store’s own search logs before launch. Assistants are limited to the store’s catalogue and policies, with a clear route to a person for anything they cannot answer.
Platform and tools
Shopify Plus, AI search and a custom shopping assistant connected to the product catalogue.
