A fashion marketplace selling in four languages needed product content to keep pace with new arrivals. We built an AI workflow that drafts descriptions, image alt text and translations, with a review step so the brand team stays in control of every word that goes live.
The brief
Writing and translating content for every new product is slow, and inconsistent copy across languages weakens both the brand and search visibility. The marketplace wanted faster publishing without giving up quality or tone of voice.
What we delivered
- AI-drafted product descriptions generated from product data and a written brand voice guide
- Image alt text for accessibility and image search
- Translations into four languages that follow the same style rules
- A review step where the brand team approves, edits or rejects each draft before it is published
Our approach
We begin by turning the brand’s tone of voice into clear written rules, with examples of good and bad copy. The AI works only from verified product data, so it describes what is really there. Every draft passes through a human review before publishing, and the guide is refined as the team gives feedback.
Platform and tools
WooCommerce, an AI content pipeline connected to the product catalogue, and an editorial review queue.
